Email Mortgage Marketing – The Key to More Loans in Less Time

Email Mortgage Marketing – The Key to More Loans in Less Time

More and more mortgage brokers are now turning to email mortgage marketing to keep money rolling in. While an increasing number of people say they rarely surf the Net, the vast majority check their email every day. Email marketing is the most effective way to influence prospects and keep clients informed and happy. It is also extremely inexpensive. Where you might have mailed out mortgage post cards every month, you can now email a newsletter every week for a fraction of the cost.

Increasingly, mortgage brokers need to embrace email mortgage marketing in a big way in order to stay ahead of competitors. Those who formerly used a service to send out their newsletters, loan programs, and rate updates are now doing all the emailing themselves using email software specifically designed for mortgage brokers. This new technology is powerful yet easy to use and allows any loan officer to handle their own email marketing that previously required expensive professional help.

In particular, one email program called Magnetic Email, automates the prospecting process so you can find Realtors quicker. It’s a one-of-a-kind email system that helps you meet with more Realtors so you can stop getting rejected. You can even purchase a bulk list of real estate email addresses from a preferred vendor and reach thousands of Realtors with the click of a mouse.

Where do you begin? If you have no email mortgage marketing experience, no knowledge of programs and no idea what to promote, the very thought of email marketing can seem impossible.

What prospects like to know is that they are doing buy to let mortgages business with an expert. Make prospects aware of your mortgage acumen, presence, and commitment. Practice consistency with email being your tool of choice. It’s your greatest marketing weapon.

However, unless you’re testing and tracking your performance, you may be losing sales. You can dramatically increase your sales simply by taking the time to test and track your email activity, something a good email {software|solution|program} can do for you.

Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on producing more new clients.

If you have a mortgage website, that’s great, but without an effective email mortgage marketing campaign your efforts will be anemic. So how do you take advantage of email marketing? The best method is to begin your own client list and target Realtors.

Email mortgage marketing has arrived, but are you using it? Good email marketing software can speed up your business in half the time and create less work if you will utilize it. Today, email mortgage marketing has become so simple, it’s no longer excusable to say you don’t do it.